Our Vision
The vision of the Master of Science (MSc) "Digital Transformation and Innovation in Tourism" is to serve as a benchmark academic program leading scientific knowledge and education in digital transformation and innovation across the entire tourism ecosystem, shaping professionals capable of enhancing the competitiveness, sustainability, and resilience of the tourism sector at a national and international level.
Our Mission
The mission of the Master of Science (MSc) "Digital Transformation and Innovation in Tourism" is to provide specialized knowledge, skills, and strategic competencies required for the design, management, and leadership of digital transformation and innovation throughout the tourism ecosystem.
This is achieved through the study, analysis, and application of the industry's principles, technologies, and strategies, with an emphasis on information systems, data analytics, artificial intelligence, digital marketing, digital dimensions of business and organizational management, sustainability, crisis management, and the creation of innovative tourism experiences and business models.
Our Core Values
1. Innovation & Cutting-Edge Technology
Continuous integration of the most modern digital tools (AI, Data Analytics, PMS/CRM) and generation of new knowledge for tourism.
2. Flexibility & Accessibility (HyFlex)
Respecting working students' time through the hybrid teaching model and condensed Learning Sprints.
3. Sustainability & Responsibility (ESG)
Promoting sustainability, ethical data/AI use, inclusivity, and accessibility in digital design.
4. Academic & Professional Excellence
Connecting theoretical documentation with practice, fostering close ties with the tourism industry and international bodies.
Strategic Goals of the MSc
Specialization in Cutting-Edge Technologies
Training professionals in the use of Artificial Intelligence, Business Intelligence, PMS/ERP/CRM systems, and digital platforms.
Development of Leadership Skills
Cultivating strategic thinking for Data-Driven Decision Making and effective change management.
Promotion of Research & Innovation
Supporting the production of original scientific research and the development of new business ideas (TravelTech startups).
Connection with the Labor Market
Enhancing student networking with leading tourism enterprises, OTAs, DMOs, and public institutions.