Tourism is not just changing.
It has already changed.
The new Postgraduate Program of the Department of Tourism Studies at the University of Piraeus connects tourism with technology, data, strategy, innovation, and sustainability—not as separate themes, but as the new operating model of the modern tourism ecosystem.
STAY INFORMEDWhy this Master's Program?
Digital transformation is not only about technology. It is about strategy, management, marketing, investments, human resources, visitor experience, sustainability, and international competitiveness.
Based on the Department's international benchmarking, the MSc stands out as the first academic master's program with an exclusive and holistic focus on Digital Transformation & Innovation in Tourism. It is neither a general tourism MSc nor a technical IT program: it unites management, tourism, artificial intelligence, data, platforms, and innovation into a single unified program.
AI & Data
Artificial Intelligence, Data Analytics, information systems.
Strategy
Strategic management, investments, and decision-making.
Digital Market
Digital marketing, platforms, CX, and distribution.
Innovation
Innovation, TravelTech, and new business models.
ESG
Sustainability, accessibility, and inclusion.
Applied
Case studies, applied projects, and real market challenges.
Master of Science
"Digital Transformation and Innovation in Tourism"
Target Audience
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✓
Graduates looking to gain modern specialization at the intersection of tourism + management + technology.
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✓
Executives from tourism enterprises, hotels, travel agencies, OTAs, transportation, and hospitality seeking upskilling/reskilling.
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✓
IT, data, digital marketing, and consulting professionals wanting to transfer their skill sets to the tourism ecosystem.
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✓
Officials and executives from Municipalities, Regions, DMOs, Chambers, and public bodies working with smart destinations, data, and tourism policy.
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✓
Startuppers and young entrepreneurs developing TravelTech, AI, platforms, and novel tourism experiences.
The Program at a Glance
Total tuition fees: €5,000 for the entire program. Payments can be made in installments. Provisions are available for free tuition or a 50% fee waiver for those meeting specific legal economic/social and academic criteria, alongside scholarship opportunities based on decisions by the competent bodies.
HyFlex + Learning Sprints:
studies designed for professional life
The educational logic of the MSc is tailored for working professionals. The HyFlex model combines participation flexibility with academic interaction, while Learning Sprints allow focus on one course at a time through intensive two-week cycles.
1st Week
Core concepts, tools, and launch of the applied project.
2nd Week
In-depth exploration, case studies, applications, and completion.
Goal: not just knowledge, but the capability for practical application and decision-making.
Career Prospects:
a highly competitive profile
Graduates of the MSc in "Digital Transformation and Innovation in Tourism" acquire an exceptionally competitive professional profile. By combining management science with cutting-edge technologies, they prepare for leadership and specialized roles in the private, public, and academic sectors.
Connection with the market, institutions, and international networks
The MSc operates within a Department featuring active strategic partnerships that enhance the connection between education, the market, public policy, research, and international networking.
At the University of Piraeus level, institutional partnerships/memorandums also exist with tourism bodies such as the Ministry of Tourism and the Greek National Tourism Organization (GNTO).
Value for the student: access to real case studies, guest experts, industry challenges, applied projects, theses tackling real-world problems, and a networking web connecting university, industry, and public policy.
