The Master of Science (MSc) in "Digital Transformation and Innovation in Tourism" is designed to prepare the next generation of professionals who will spearhead the new digital era of hospitality and sustainable destination development.
Higher Education Graduates
Graduates from domestic and international universities seeking cutting-edge specialization in Digital Tourism from disciplines such as:
- Tourism Studies & Hospitality Management
- Economics & Business Administration (MBA)
- Information Systems & Digital Technologies
- Marketing, Communications & Engineering
Industry Executives & Professionals
Working professionals and executives seeking career advancement (Upskilling & Reskilling) to drive digital transformation in their organizations:
- Hotel Managers & Hospitality Chain Executives
- Online Travel Agency (OTA) & Travel Agency Executives
- Transport, Aviation & Cruise Industry Professionals
Entrepreneurs & TravelTech Innovators
Startup founders and innovators building groundbreaking business models and solutions in the TravelTech domain:
- Artificial Intelligence & Big Data Applications in Tourism
- Sharing Economy Platforms & Smart Destination Solutions
- Innovative Digital Products & Visitor Experiences
Public Sector & DMO Officials
Public sector and local governance professionals involved in strategic destination policy, planning, and sustainable tourism development:
- Destination Management & Marketing Organizations (DMOs)
- Ministries, Regional Authorities & Municipal Tourism Depts
- Chambers of Commerce & Development Agencies
🔄 Flexible Blended Learning
A hybrid combination of live distance learning and selective on-campus sessions, tailored for working professionals.
💡 Applied Knowledge & AI Integration
Direct focus on industry tools (AI, PMS, CRM, Data Analytics, ESG reporting) and real-world applied projects.
🌐 Academic & Industry Excellence
Taught by distinguished faculty members of the University of Piraeus alongside recognized industry experts.